The article's main criticism was Press TV's "weak" coverage of the UK riots or the "uprising of the UK's dispossessed" as it calls it. While Press TV's coverage of the student protests in UK was applauded, the article harshly criticised this $25 Million outfit for not taking more of a lead role in covering UK's "Justice Seeking Protests".
The criticism was directly pointed at the professionalism of the staff at Press TV. 'There can be no excuse of a budget shortage, the problem is purely lack of professionalism', the article categorically stated.
War Against War, is the subheading of this article, which explains why there has been so much investment by the Iranian government in this news network and what is expected from it in return. Below is a translation of the paragraphs after the subheading of War Against War, which explains what was expected of Press TV during the UK riots:
' To match the BBC Persian's 'provocations' during the post-election protests in Iran.
BBC Persian made 31 reports fabricating election fraud in Iran. These reports helped to make many people in Iran disillusioned with the accuracy of the election results. Hence Press TV which has a well equipped office in London, with several English reporters and analysts in its employment, including the former UK MP, George Galloway, who is receiving a huge salary, should have counter acted similarly and covered the UK protests more extensively as well as provided ideological leadership to the protesters. Had Press TV done this, not only it would have avenged the British government's role during the 2009 seditions but it would have also provided a pro-active offensive attack in the Soft War against Britain.
The second reason why it was necessary for Press TV to have gained the ideological leadership for the protesters, is Iran's extensive interests in Britain. Currently much of Iran's assets have been frozen in UK banks and the British government has carried out many sanctions against Iran, hence Press TV as the overseas arm of the Iranian government in its Soft War with the enemy had the means to take over the leadership of the protesters in UK to create a background for the Iranian regime to resurrect its interests in UK and be able to barter with the British government.
The most important reason for Press TV to have been more active during the protests however, is the need to support the protests movements across the world that seek justice. Islamic Republic is the flag bearer of the awakening movements in the world and the export of its revolution to the rest of the world. Had Press TV provided more of a leadership during the UK protests, it would have compensated for the weaknesses shown by our diplomatic services during the recent justice seeking movements in the region and beyond the region.
Although undoubtedly, if Press TV was unable to be useful during the recent events in England, this is just the beginning of the road for the English and in a not so distant future, we will witness the English masses raise the flames of their wrath from under the ashes once again. Hence our officials must appoint more committed and competent staff in this network to provide an appropriate reaction in the future events which will unfold on that island'
So there you go, from the horse's mouth itself and despite claims by the likes of Lauren Booth that Press TV is a 'UK registered company' and not led by the Iranian government, it is clear what is expected from this 'News Network'.